Why You Should Match a Brand's Marketing to Its Stage of Life
09.06.11
Brands go through four stages—new, growth, mature, and revival—that quickly isolate their key business challenges. This article shows how using the Brand Life-Cycle Assessment can quickly focus your efforts on the most important challenges. Like living things, brands and businesses pass through life cycles. It's an effective
system for quickly profiling a brand and narrowing the discovery and research options to what should most immediately and positively affect your business. With all of the possible approaches to building brand strategy, how do you know where to start.
Source: MarketingProfs.com (subscription)