Why city's helmet coupons are only good at one store
28.01.12
99 if they buy a helmet with a cage) if they buy the helmet from Ottawa sports retailer Play It Again Sports. The agreement helps all three groups get what they want: the retailer and manufacturer sell more helmets than they otherwise would have and the city gets to implement its policy while giving parents a means of offsetting the cost of having to... The city has adopted a new policy requiring children 10 and under to wear helmets during public skating sessions at municipally-run rinks. To help offset the cost of parents now having to buy another piece of equipment for their children, the city has teamed with CCM. The hockey equipment manufacturer is giving parents $29.
Source: Ottawa Citizen (blog)